Who designed your bag?
This year’s GRAMMY® nominees, performers, and presenters will all get to tote their groceries, goodies, and gowns in sustainable style after receiving beautiful and functional Pure Sage reusable bags in the official Grammys Gift Bag this Sunday. Stylish enough to go anywhere, (well maybe not the red carpet) these totes are the perfect solution for those looking to minimize their environmental footprint in maximum style.
Pure Sage bags are made from 100% post-consumer recycled polyester (rPET), which requires 50% less energy to produce than virgin polyester and, in the process, diverts plastic water bottles destined for our landfills and oceans. Plus, the totes are uniquely designed to lay flat against the body when toting groceries and gifts; the gusseted edges allow the bags to expand into a convenient box like shape and the binding on the seams provides extra strength and a polished finished look.
The greatest feature of a Pure Sage tote is the sage green rubber band that allows you to roll the bag up into the size of a candy bar and tuck it into your purse, backpack or travel bag. It takes just a few seconds to roll up your tote so you always have one handy anyplace where you might need a single-use bag – the grocery store, drug store, café, mall or airport kiosk. Think about that, one small change of habit can eliminate up to 500 single-use bags a year, most of which are used for less than 30 minutes but take decades to decompose.
2023 GRAMMY® Gift Bag
From Mary J. Blige to Harry Styles, every performer, presenter, and nominee will receive a Pure Sage Combo Pack. What’s that? It is the gift that keeps on giving and includes one tote in each size. The Mini is perfect when just a little bag will do for packing your lunch, carrying your spin shoes, or grabbing a snack for the plane. The Medium is the most popular size and the bag that you will use on repeat every day. The Macro is an oversized tote for bulky groceries, a bundle of beach towels, or Costco runs. Plus there is a handy cell phone/key pocket to help keep you organized.
As Tory Johnson from Deals and Steals recently said about Pure Sage totes, “You can never have enough of these bags!”
Many of the items in this year’s GRAMMYs Gift Bag are from brands that are committed to diversity, equity, inclusion, and philanthropy. In the words of Lash Fary, the founder of the firm that assembles the gift bags, “While our gifts are known far and wide for being fun, fabulous, useful and unique, they also serve a grander purpose. Many of the brands we include are from a diverse and inclusive array of small businesses who meaningfully benefit from the worldwide exposure that being associated with Music’s Biggest Night® affords them. This is celebrity marketing with a mission.”
In addition to being proudly female owned, Pure Sage totes are made by a female owned business in Jordan that employs 90% females, including recent refugees and women from under-represented communities. Just think, Brandi Carlile and her squad will be able to shop and live in sustainable style while supporting female entrepreneurship.
The 65th Annual GRAMMY Awards will air from Los Angeles on Sunday, Feb. 5 and per usual, you can expect it to be plenty entertaining. The show will again be hosted by Trevor Noah and feature presenters like Olivia Rodrigo, Shania Twain, Cardi B and even First Lady Jill Biden. Although, you know you’re probably going to tune in for the major performances from artists like Bad Bunny, Lizzo and Sam Smith. While you’ll see them all on stage, what you won’t see is the huge gift lounge presenters and performers will get to visit, and the extravagant gift bags they’ll receive behind the scenes.
Pure Sage totes will be in good company with other items such as Bugaboo’s luxury strollers and cult favorite Havaianas flip flops.
The Grammys will return to Los Angeles this year after Vegas gained hosting rights in 2022. What better place for sustainability to meet style than LA? California banned single-use plastic bags in an aggressive effort aimed at reducing the plastic crisis. It is one of eight states nationwide that has banned single use plastic bags.
After the singing and dancing, the gowns and glam, the toasts and tears, Pure Sage totes will live in some of the best celebrity pockets and purses. The future is sustainable.